Free planning tool

Recurring revenue target calculator

Model the customer base and gross revenue required for a monthly take-home target. Replace every assumption with your own verified economics.

Monthly take-home targetMoney remaining after modeled costs and reserves.

Estimated keep ratePercentage retained after refunds, processing, fulfillment, acquisition costs, and tax reserves.

Monthly revenue per active customerUse actual average monthly revenue when available.

Estimated monthly churnPercentage of active subscribers expected to leave each month.

Gross monthly revenue required—

Active subscribers required—

Monthly churn replacements—

Annual gross run rate—

Modeled take-home after rounding—

This is a planning model, not a forecast or guarantee. The keep rate combines assumptions that should be tracked separately once real transactions exist. Churn replacements describe a steady-state recurring model, not the customers needed to build the initial base.

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Selling a one-time product? Calculate the sales and traffic target.