Free planning tool

Digital product sales target calculator

See how price, costs, tax reserves, and conversion assumptions change the sales and traffic required for a monthly take-home target.

Monthly take-home targetMoney remaining after the modeled costs and reserve.

Product priceAverage gross revenue from one completed purchase.

All-in variable-cost rateEstimate refunds, percentage fees, fulfillment, and variable acquisition costs.

Fixed cost per orderAny flat processing or delivery cost for each paid order.

Tax reserveA planning reserve, not tax advice. Use a qualified professional for your actual obligation.

Purchase conversion rateCompleted purchases divided by qualified visits.

Monthly sales required—

Take-home per sale—

Monthly gross revenue—

Qualified visits required—

Average daily sales pace—

Modeled take-home after rounding—

This is a sensitivity model, not a forecast, tax calculation, or income guarantee. The default percentages are examples. Replace them with measured transaction data before making a spending decision.

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Use a controlled experiment to measure buyer behavior before increasing costs.
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