Free interactive worksheet

Clarify the offer before you test it.

Define one buyer, one existing problem, one measurable outcome, one mechanism, and one boundary. The worksheet turns them into a draft offer statement and experiment question.

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Buyer Who specifically has the problem?

Current problem Describe an existing costly or frustrating situation.

Current alternative What do they do today instead?

Desired outcome What measurable improvement would create value?

Mechanism What specific method produces the learning?

Boundary What will the offer never promise?

Existing evidenceRecord support for the claim. Do not invent proof.

Draft offer statement

Complete the required fields to generate an offer statement.

Treat this as a draft to test, not a claim to publish automatically. Check that the buyer recognizes the problem, the outcome is specific, and the boundary prevents an unsupported promise.

This is one worksheet from the complete kit.
The paid kit adds buyer interviews, experiment planning, message templates, funnel tracking, decision rules, AI prompts, and a 14-day launch sequence.
See the complete kit for $49